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Great Northern Cocktails
53,62 € *
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Hidden in the vast northern reaches of North America, Canadian bartenders have been shaking, stirring, building, and throwing some of the finest drinks the world has ever savoured. Yes, there's more to Canada's mixed drink repertoire that its national beverage, the Bloody Caesar! Victoria barman and author Shawn Soole proudly presents the people and drinks that introduce readers to this widening scope of concepts and concoctions in Great Northern Cocktails. "Canada has always been that big, snow-covered country to the north of the United States where people live in igloos and ride moose to school," Soole remarks. "Obviously, this is an exaggeration on Canadian stereotypes but our culture, climate, and people are some of the most diverse in the world. Canada is rich in world cultures and in the last ten to fifteen years has slowly and apologetically become a cocktail culture powerhouse." With over 140+ drink recipes plus syrup, tincture, and infusion formulae, Soole introduces veteran and new Canadian drink talents who preside in the nation's bars from Vancouver Island to Nova Scotia and their recipes, along with bartending tips, a range of easy-to-follow homemade ingredients, and a glossary so even novice mixers can follow along. About Shawn Soole: Shawn Soole's experience and advancement of the bar industry have been prolific. He co-authored the 2013 book Cocktail Culture and provides ongoing contributions to publications including Liquor.comandEAT Magazine.He has increased public awareness of spirits produced in British Columbiaand continues to advocate his mission 'to make the industry better for everyone' through his Post Shiftpodcast. His input has been vital to the launch and/or ongoing success of numerous bar and beverage programs. Shawn founded Soole Hospitality Concepts (SHC)-a network of industry leaders with decades of multi-faceted experience. Together they provide innovative responses to all the needs of hospitality-oriented businesses. His latest undertaking is the conceptual development, systems implementation, and launch guidance for Miss Fitzand Roxy, two bars under the SOS Groupbanner in Singapore.

Anbieter: buecher
Stand: 12.07.2020
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The Big Squeeze: Season Two , Hörbuch, Digital,...
9,95 € *
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Pick of the "Talking Bollocks" from season two of Time Out Top ten Podcast "Sowerby & Luff's Big Squeeze", one of iTunes' most popular comedy podcasts with almost 2 million downloads since its launch in the summer of 2005. In this series, Brian and Georgina talk bollocks about sumo wrestling on ice, f*ck me shoes that make your feet bleed, laundromats, drinking urine, performing CPR on chickens, spoofing for drinks, camel safaris, and much, much more. Plus Brian's beloved eco-systems, a review of the "Dead Frank Sinatra Show" and the ever-popular "What's the Question Triv". The Big Squeeze is recorded in the "Gay Legs" pub in leafy Crouch End, and contains strong language and nudity from the start. "Will you tickle my fanny?" 1. Language: English. Narrator: Sowerby, Luff. Audio sample: http://samples.audible.de/bk/ffuk/000009/bk_ffuk_000009_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 12.07.2020
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The Alpha Billionaire Cowboy's Baby: A BWWM Bil...
9,95 € *
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Tiana hardly drinks let alone being a party girl…. However, a friend's book launch party at a fancy new hotel she attends dazzles her to do more than some things that she vowels she would never do - that includes sleeping with a total stranger. The guy who Tiana had a one-night stand with was tall, very charming, and most of all extremely handsome. Oh, there's one other thing too, his name is Dylan and he is a billionaire who loves his cowboy roots. Tiana soon discovers - that what actually happened on that night would change her life forever as she now found out that a child is growing inside her. Dylan is a different type of billionaire from the rest; he is interested in having more than just a one-night stand with Tiana, but she's not sure how to break the news of her pregnancy to him. Will Dylan take responsibility for the life he's helped create? Or will Tiana be left to bring the baby up on her own? 1. Language: English. Narrator: Giselle Lumas. Audio sample: http://samples.audible.de/bk/acx0/062028/bk_acx0_062028_sample.mp3. Digital audiobook in aax.

Anbieter: Audible
Stand: 12.07.2020
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German Market Launch / Product Launch Plan: Neu...
29,99 € *
ggf. zzgl. Versand

German Market Launch / Product Launch Plan: Neuro Drinks ab 29.99 EURO 1. Auflage

Anbieter: ebook.de
Stand: 12.07.2020
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German Market Launch / Product Launch Plan: Neu...
61,90 CHF *
ggf. zzgl. Versand

Research Paper (undergraduate) from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, University of Applied Sciences Essen, language: English, abstract: This assignment is about assessing the market potential and building a launch plan for Neuro Drinks, entering the German market. Neuro Drinks is the drink company with increasing popularity. The US-company was established in 2008 and has now a substantial customer base in the USA. Neuro Drinks is just in the first steps to launch its products in the European Union, particularly in Germany. Lifestyle beverage products continue to dominate the drink markets worldwide. Though, the offer in Neuro Drinks' products is becoming increasingly sophisticated with each passing year and is continuously shifting from basic wellness drinks towards lifestyle- and health oriented drinks for nearly every occasion. Developed markets such as the EU and especially Germany are expected to register maximum demands. Neuro Drinks' products are produced in California/United States and each one fulfils a specific demand. This is the main manufacturing characteristic of Neuro Drinks products. Neuro Drinks wants their products to be known as consummate lifestyle culture - this is what the Neuro Drinks brand stands for. Therefore they have to create a high quality image in Germany and the price has to be at the above-average-level of the pricing scale. Neuro Drinks' distribution plan in Germany is dual - direct and indirect. This means to establish a retailer network and, on the other hand, an expansion of the website. All in all Neuro Drinks has to offer consistent and high end quality products, meet the market demands and provide superior customer services. But success will always depend on critical assumption and a theoretical assessment cannot guarantee practical success. However, it exists a market potential for Neuro Drinks' products as a healthy, lifestyle-oriented and trendy American brand and they have the chance to enter the markets of Germany and the European Union.

Anbieter: Orell Fuessli CH
Stand: 12.07.2020
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Viral Marketing
20,90 CHF *
ggf. zzgl. Versand

Bachelorarbeit aus dem Jahr 2008 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,3, Hochschule für Technik und Wirtschaft Berlin (Fachhochschule für Wirtschaft und Technik Berlin), Sprache: Deutsch, Abstract: Kurzfassung Gegenstand der Bachelorarbeit ist die Bewertung verschiedener theoretischer Perspektiven zu Viral Marketing. Der innovative Ansatz dieser ungewöhnlichen Kommunikationsmassnahme wird kritisch betrachtet. Problematisiert wird, ob diese Kommunikationsmassnahme eine Alternative zum klassischen Marketing darstellt oder zu welchem Instrument sich Viral Marketing im Marketing Mix zuordnen lässt. Sowohl die Hauptfunktionen als auch die Chancen und Risiken werden im Kontext zum klassischen Marketing untersucht. In einer Gegenüberstellung zweier Fallstudien im Marktsegment alkoholfreie Erfrischungsgetränke (Bionade und Club-Mate) werden die Chancen und Risiken in der Produkteinführung für die Praxis thematisiert. Es wird gezeigt, wie Viral Marketing als überraschende und kostengünstige Kommunikationsmassnahme von Unternehmen genutzt werden kann. Abstract This bachelor thesis focuses on the assessment of different theoretical perspectives on viral marketing. The innovative approach of this unusual communication method has recently been assessed in a critical way. The thesis comprises of the question, whether this communication technique represents an alternative solution to the classic marketing or if it could be assigned to the existing marketing mix. Additionally, classic marketing is confronted with both the main characteristics and opportunities and risks of the new method respectively. Therefore, two case studies concerning of soft drinks (Bionade and Club-Mate) show the emerging opportunities and risks during product launch. In addition, this thesis aims at showing how viral marketing can be used as a surprising and low cost communication method.

Anbieter: Orell Fuessli CH
Stand: 12.07.2020
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Orient Express Stop #13 -- Serbia
8,90 CHF *
ggf. zzgl. Versand

Was it unlucky to make the 13th stop of the Orient Express -- Serbia? What or who killed two anthropology students there? Travel to this exotic Balkan location to find out. Atop the Petrovaradin Fortress overlooking the Danube River and the remains of an Orient Express bridge in Serbia, a man and a woman meet on Midsummer's Night. He is Dr. Novak Travis, an expert on virtual life. Born in Serbia, Novak lives in Canada, where he teaches at a university. Attracted by news that has triggered his research interest, Novak currently has a teaching engagement in the city of Novi Sad, lying just across the river. She is Dr. Anina Babich, an expert on holographic anthropology. Also with roots in this area, Anina lives in the U.S., teaching at Indiana University. She has come to Novi Sad to run a research project. Her goal is to create an electronic image of the Orient Express train for a rail museum in the US. Success with the project would strengthen her tenure portfolio. Anina and Novak meet at a spot from which one can see a spooky, dark mouth of a tunnel through which the luxury Orient Express train used to run until a bridge over the Danube was destroyed in World War II. Novak has been coming to that place for weeks, and the city gossip is that he's been waiting for waiting for the Orient Express. Some people think he is a lunatic; others call him just a 'crazy scientist.' That night when Anina and Novak meet, they both see the Orient Express, down to the detail of passengers in the dining car. After coming to the old country with high hopes, Anina experiences difficulties even before the launch of her project. To get a dig permit, Anina had to accept a deal imposed by a local official Petra Markov. Petra used to be a school mate, but has come a long way to wield political power in Serbia that has undergone dramatic changes after the collapse of country of Yugoslavia to which Serbia belonged before the 1990s. Petra pressed Anina to expand her research with a dig for old gold believed to buried somewhere within the maze of old tunnels under the Petrovaradin Fortress. She also is forced to take a young Ukrainian programmer Vladimir onto her project team. To add to the difficult start, an American student, member of Anina's team, is missing. Novak is implicated after telling a colleague about his nightly visions and drawing a picture resembling the missing student. Anina is not aware of this when she meets Novak. Novak's drawing ends up in hands of a young detective Aleksandra Katic, and she is appointed to lead an official investigation. As Novak finishes teaching a university class about virtual life, Aleksandra informs him the body of the missing student was found in the Orient Express tunnel. Novak is shocked, while Anina questions him. He explains how he's got to draw the picture after seeing clearly a face of a young man in one of his Orient Express visions. His story is senseless, but Aleksandra has to let him walk since evidence is scanty and barely circumstantial. Aleksandera informs Anina of her student's death. Anina's anxiety builds up and she reaches out to Novak. They start a romance, unaware that they already engaged in virtual sex via the virtual world called SecondLife, which both of them keep visiting to relieve stress. Anina and Novak dine together in restaurant on the Danube bank and talk about the local culture and geopolitics affecting the area. Other characters also enjoy food and drinks in Danube restaurants. Petra meets with a Russian tycoon Yegor Yavlinski, who questions her about the details of Anina's project. Petra assures Yegor that everything is under her control. Ukrainian programmer Vladimir meets with another team member Varvara Tomin. She is pretty, and Vladimir is attracted to her. Varvara feels the same way, although she cannot grasp why her friend is so worried with regard to the project. Research has been coming out pretty well. The body of another American student on Anina's team is found in the tunnel. Among the personal articles of the deceased, the police find a note implicating Novak. Before Aleksandra is able to act, Novak and Anina leave Novi Sad, heading to a music festival. They enjoy music played on traditional instruments and food prepared in a rustic way over the open

Anbieter: Orell Fuessli CH
Stand: 12.07.2020
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German Market Launch / Product Launch Plan: Neu...
41,20 € *
ggf. zzgl. Versand

Research Paper (undergraduate) from the year 2013 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, University of Applied Sciences Essen, language: English, abstract: This assignment is about assessing the market potential and building a launch plan for Neuro Drinks, entering the German market. Neuro Drinks is the drink company with increasing popularity. The US-company was established in 2008 and has now a substantial customer base in the USA. Neuro Drinks is just in the first steps to launch its products in the European Union, particularly in Germany. Lifestyle beverage products continue to dominate the drink markets worldwide. Though, the offer in Neuro Drinks' products is becoming increasingly sophisticated with each passing year and is continuously shifting from basic wellness drinks towards lifestyle- and health oriented drinks for nearly every occasion. Developed markets such as the EU and especially Germany are expected to register maximum demands. Neuro Drinks' products are produced in California/United States and each one fulfils a specific demand. This is the main manufacturing characteristic of Neuro Drinks products. Neuro Drinks wants their products to be known as consummate lifestyle culture - this is what the Neuro Drinks brand stands for. Therefore they have to create a high quality image in Germany and the price has to be at the above-average-level of the pricing scale. Neuro Drinks' distribution plan in Germany is dual - direct and indirect. This means to establish a retailer network and, on the other hand, an expansion of the website. All in all Neuro Drinks has to offer consistent and high end quality products, meet the market demands and provide superior customer services. But success will always depend on critical assumption and a theoretical assessment cannot guarantee practical success. However, it exists a market potential for Neuro Drinks' products as a healthy, lifestyle-oriented and trendy American brand and they have the chance to enter the markets of Germany and the European Union.

Anbieter: Thalia AT
Stand: 12.07.2020
Zum Angebot
Viral Marketing
16,99 € *
ggf. zzgl. Versand

Bachelorarbeit aus dem Jahr 2008 im Fachbereich BWL - Marketing, Unternehmenskommunikation, CRM, Marktforschung, Social Media, Note: 2,3, Hochschule für Technik und Wirtschaft Berlin (Fachhochschule für Wirtschaft und Technik Berlin), Sprache: Deutsch, Abstract: Kurzfassung Gegenstand der Bachelorarbeit ist die Bewertung verschiedener theoretischer Perspektiven zu Viral Marketing. Der innovative Ansatz dieser ungewöhnlichen Kommunikationsmaßnahme wird kritisch betrachtet. Problematisiert wird, ob diese Kommunikationsmaßnahme eine Alternative zum klassischen Marketing darstellt oder zu welchem Instrument sich Viral Marketing im Marketing Mix zuordnen lässt. Sowohl die Hauptfunktionen als auch die Chancen und Risiken werden im Kontext zum klassischen Marketing untersucht. In einer Gegenüberstellung zweier Fallstudien im Marktsegment alkoholfreie Erfrischungsgetränke (Bionade und Club-Mate) werden die Chancen und Risiken in der Produkteinführung für die Praxis thematisiert. Es wird gezeigt, wie Viral Marketing als überraschende und kostengünstige Kommunikationsmaßnahme von Unternehmen genutzt werden kann. Abstract This bachelor thesis focuses on the assessment of different theoretical perspectives on viral marketing. The innovative approach of this unusual communication method has recently been assessed in a critical way. The thesis comprises of the question, whether this communication technique represents an alternative solution to the classic marketing or if it could be assigned to the existing marketing mix. Additionally, classic marketing is confronted with both the main characteristics and opportunities and risks of the new method respectively. Therefore, two case studies concerning of soft drinks (Bionade and Club-Mate) show the emerging opportunities and risks during product launch. In addition, this thesis aims at showing how viral marketing can be used as a surprising and low cost communication method.

Anbieter: Thalia AT
Stand: 12.07.2020
Zum Angebot